For Professionals

The Formulas

15 years of experimentation, refined into formulas that work. Built on color theory. Salon tested. Dimension focused.

🎨 Curated by Janine • Shades EQ Formulas

Color Theory Formulas

Every formula built on one principle: complementary pigments create neutralization, partial complementary combinations create dimension.

BlondeCool TonesLevel 10

Creamy Vanilla Platinum

Cool-leaning cream blonde with body that never reads grey

Melt7NB + 8VB (equal parts)
Ends10WG + 10GI + 10AA (equal parts)

The melt uses NB's blue undertone to intercept orange at level 7 while VB introduces violet-blue higher up to fight yellow. At the ends, 10WG pushes vanilla warmth, 10GI adds champagne beige, and 10AA's green base pulls back excess warmth.

BrondeWarm TonesDimensional

Toasted Honey Bronde

Multi-tonal warm blonde that shifts in different light

Melt6N + 7NB (2:1)
Ends9WG + 9G + 9GI (equal parts)

6N is the neutral anchor while 7NB keeps the shadow zone from going coppery. Three different warm blonde expressions layer at the ends — 9WG reads buttery, 9G brings sunlight, 9GI prevents brassiness.

BrunetteCool TonesEditorial

Smoky Mushroom Melt

Moody, editorial cool with alive dimension

Melt5N + 6VB (equal parts)
Ends8T + 8VB + 8GI (2:1:½)

5N gives true mid-depth neutral. The ends use 8T titanium for steel-silver smoke, 8VB ensures no warmth breaks through, and the small hit of 8GI keeps the mushroom alive and three-dimensional.

BrunetteCool TonesRich

Iced Espresso Brunette

Cool, expensive brunette — cold brew, not hot chocolate

Melt4N + 5NB (equal parts)
Ends7AA + 7VB + 7NB (2:1:1)

4N builds rich dark-chocolate base. 7AA leads because its green base cancels warm copper-red tones at level 7. 7VB handles orange, 7NB balances so you don't skew too green or violet.

Rose GoldFashion ColorWarm Tones

Rose Gold Champagne

Blush champagne that reads 'Is that her natural color?'

Melt6N + 7RB (2:1)
Ends9RB + 9P + 9GI (equal parts)

7RB weaves in red-brown for warm mauve shadow. At the ends, 9RB delivers soft rose-copper, 9P pastelizes the rose, 9GI transforms pink into champagne territory.

BronzeWarm TonesDimensional

Sun-Drenched Bronze

Liquid bronze that catches light like metal

Melt5NB + 6CB (equal parts)
Ends8C + 8G + 8WG (2:1:1)

Cool base against warm ends creates powerful dimension. 8C deposits liquid bronze, 8G pushes toward honey, 8WG softens and butters the whole thing.

✦ Janine's Signatures ✦

Signature Formulas

My personal favorites. These are the formulas clients fly in for.

SignatureAshEditorial

Gunmetal Ash

Deliberately smoked shadow root melting into clean, airy blonde

Base6N + 6T
Ends8VB + 9N

Titanium at level 6 deposits smoky, metallic coolness that reads deliberately placed. Creates graphite-to-platinum gradient that looks intentional and modern.

SignatureWarm BlondeDimensional

Golden Hour Velvet

Rich warm blonde with violet sophistication underneath

Base7NB + 7G
Ends8VG + 9GI + 8WG

8VG is the star — violet-gold carries warmth but violet's refinement. This separates it from just another warm blonde. The VG creates dimensional, three-dimensional warmth.

SignatureFashion ColorEditorial

Violet Frost

Editorial mahogany shadow dissolving into lavender-platinum

Base7M + 9N
Ends10P + 10T + 10NB

7M creates plummy, wine-stained shadow. The ends are pure ice: P sheers the deposit, T adds steel, NB keeps yellow eliminated. The contrast is what makes this editorial.

SignaturePlatinumWearable

Soft Platinum

Your-hair-but-platinum — wearable, not severe

Base7NB + 6N
Ends10NB + 9NW + 10P

The secret is 9NW: that whisper of natural warmth makes platinum wearable versus severe. Pure cool at level 10 can read grey; NW softens without warming.

SignatureBrunetteLuxury

Espresso Silk

Brunette sorcery — single-level dimension that makes brown look expensive

Base5N + 5NB
Ends5NW + 6NB + 6GI

This is how you make brown hair look expensive. Tonal shift without level change — light bouncing between cool and warm within a narrow band creates internal reflectivity.

SignatureFashion ColorViolet

Amethyst Frost

Fashion-forward lavender-platinum without fully committing

Base9M + 7N
Ends10VV + 10N + 10P

10VV is double violet — true lavender-lilac at level 10. 10N grounds it, 10P sheers it out. For the client who wants purple-platinum space without full fashion color commitment.

Shades EQ Tone Reference

Understanding the letter codes is what turns formula building from guesswork into architecture.

NNeutralClean, balanced depth
NBNeutral BlueNeutralizes orange
NWNatural WarmSoft, sun-kissed warmth
GGoldPure gold, direct sunlight
GIGold IridescentChampagne beige
WGWarm GoldButtery, rich gold
VGViolet GoldWarm surface, cool underneath
VBViolet BlueCancels orange + yellow
VVioletOpposes yellow
TTitaniumSteel-silver metallic
AADouble AshGreen base, opposes red
RBRed BrownCinnamon, rose, mauve

Questions About a Formula?

DM me on Instagram — I love talking color theory and helping stylists figure out the perfect formula for their clients.

@colorbyjanine